American Cancer Society Relay For Life of East Lansing Announces Inaugural Power In Purple Campaign
Women from across community raise awareness and funds in the fight to end cancer
In its inaugural year in East Lansing, nine prominent area women took a stand against cancer by supporting the American Cancer Society Relay For Life of East Lansing through participation in the Power In Purple campaign. Throughout the month of November, Power In Purple candidates encouraged people in their lives and in the community to take action to help free the world from the pain and suffering of cancer.
“In addition to wearing purple and raising awareness about cancer issues, these women will be raising funds to help the American Cancer Society save more lives from cancer,” said Grace Kozak, Community Manager for the American Cancer Society. “Funds raised allow the Society to be there for those touched by cancer, from research to education, prevention to diagnosis, and treatment to recovery; the Society provides support to everyone impacted by the disease. Every action we take moves us one step closer to a world free from the pain and suffering caused by cancer.”
Female leaders and influencers throughout the Greater Lansing area were identified and approached to be part of this campaign. Through this campaign they have committed to raise awareness and funds to support the American Cancer Society in saving lives from cancer. Each candidate set a lofty goal of raising $2,500 or more and wore purple every day in November.
Candidates competed in a friendly competition to see who can raise the most money for the American Cancer Society, and the event ended up raising more than $8,000.00. To learn more about each candidate or donate, visit: RelayForLife.org/PowerInPurpleEastLansingMI
“I’ve participated for several years in the American Cancer Society’s Relay For Life and am proud to wear purple every day in November to help raise awareness and funds for this important battle,” says Shanna Draheim, 2016 Power In Purple candidate. “November is a particularly relevant and poignant month for me to participate in Power In Purple because it was six years ago at this time that my dad was diagnosed again with cancer – of his kidneys this time – and it was the start of his rapid decline in health. I miss him every day, and I will be proudly wearing purple in his memory.”
According to the American Cancer Society Cancer Facts & Figures 2016, an estimated 56,530 people in the Michigan will be diagnosed with cancer and an estimated 21,100 will die from the disease this year. Cancer is the second leading cause of death in the US, with one in four deaths being accounted for by cancer.