In the future, “Going Green” will not be an option, but a requirement. Most companies have already begun to get on board with the process of “making an impact.” Creating a healthier, cleaner, more sustainable future for our future generations must be a part of all businesses and the government will need to enforce this. Toms, Warby Parker and Patagonia are a few companies that are already on board. The goal of companies today and in the future will be to educate parents on using products in a green way for reuse and properly recycling. The future is “zero impact,” and “going green” will become an old-school term that introduced the concept of using zero impact consumer products.
Products will be designed with sustainability in mind for a non-toxic future. The future of business takes on zero impact as a mission statement. The core users – the consumers – will be vital to the success of this mission.
In Hollywood, some of today’s stars have already set up businesses and lifestyles that have begun to shape the “future of zero impact sustainability.”
Jessica Alba and her husband Cash Warren are raising their daughters Honor and Haven in a green household. The actress co-founded an eco-friendly line of baby care, personal care and home good products, The Honest Company, which reached well over $1 billion in revenue last year. She and Cash also oversaw their home’s ecological renovations. “I would like to see a cleaner Earth for my children,” Alba has stated.
Brad Pitt and Angelina Jolie do not hide their comfort and love of their family-building skills, and the couple is dedicated to building green communities. Following a visit to the Ninth Ward of New Orleans after Hurricane Katrina, Pitt founded Make It Right, an organization that builds sustainable housing and communities for those in need.
Humanitarian hero Bono and his wife, Ali Hewson have long been at the forefront of the zero impact movement with their organic and ethical clothing line Edun. The celebrities donate the profits to promote sustainable communities in impoverished countries.
Olivia Wilde and Jason Sudeikis co-founded an online marketplace of ethically sourced goods called Conscious Co., and have since partnered with major brands to bring more conscious products to the masses. The actress is also the ambassador for H&M’s Conscious Exclusive, a line of environmentally sustainable clothing.
Here are some tips to start working toward a Zero Impact future:
• Turn your computers off at night.
• Turn off lights in your home when they are not being used.
• Stop rinsing dishes before you put them in the dishwasher.