Curvaceous Old Town Lingerie Store Caters to Every Woman It’s hard to miss the bright pink building when you’re driving down East Grand River St. in Old Town. Filled with colorful lingerie that makes your eyes dance, and trinkets made by family members decorating the walls, the inside of the store has the attitude to match the exterior. “I come from an artsy family,” says Curvaceous Lingerie owner Lauren Long. As exciting as this space is, the spunky entrepreneur began her business in a much less glamorous venue — the wall of a bridal shop. “There was a need for undergarments that just wasn’t being fulfilled.” In November of 2012, Curvaceous was born. Long was able to give a bride and her party the foundation wear and honeymoon lingerie that they were looking for without sending them miles away from Lansing to get it. The demand for underwear that properly fit a woman’s curves continued to grow, and soon it was time for her to move into her own space. Opening her shop in Old Town in July came at the perfect time in the perfect location. A store front right next door to an old friend was a dream come true. The artistic and rustic atmosphere of Old Town is something close to home for Long; with and artistic upbringing, this was the perfect place to set up shop. Curvaceous was made to cater to every size woman. And don’t think that when you walk in you are going to see something like your average undergarment shop; a small plus sized and petite section tucked away in the back with the rest of the products catering to what people would call the average woman. Walking into the shop, everything is separated by color and the type of garment; not its size. Everything in the shop feels unified, from the shapewear to the nightwear. Color coded rows of pajamas and bras decorate the walls while tables donning various cuts of panties cover the tables throughout the store. Although Curvaceous may have begun as just a lingerie store, it grew to be much more than that. Long explained how she not only served full-figured women tired of wearing their “grandma’s bra,” but she also had teenage girls come in wrapped up in sweatshirts because they were not confident enough to wear a normal shirt. They hadn’t been able to find a bra that really fit their body until they stepped into the store. Curvaceous is about more than bra fittings — it’s about giving a woman her confidence back or building the confidence that she never had. The women leaving Curvaceous should feel sexy and proud of their bodies, and that is exactly what Long and her team aim to do. She has hopes of expanding her store even more. She has thoughts of bringing in more variety as well as including swimwear to the collection. Curvaceous has taken part in bridal expos in the past and they plan to be a part of more in the future. She also hopes to be able to travel so that they are able to reach more women and start bringing sexy back all over the state of Michigan.