Discover the Charm of Organic Eats & Treats
Cindy Wikstrom-Knoll & Linda Kibby, co-owners/ Photo by Stefanie Schmitz
The City of Williamston invites visitors to “Discover the Charm” — earlier this year, the city added a new charm to discover.
Nestled in the heart of downtown Williamston, on the second floor of Keller’s Plaza, is Organic Eats & Treats, LLC. The shop, co-owned by sisters Cindy Wikstrom-Kroll and Linda Kibby, opened in May.
Kroll has a degree in business and Kibby has experience running a business. They both have a passion for making healthy eating fun and affordable.
The shop’s creation was as organic as the treats sold inside. Kroll was making delicious organic treats at home, serving them to her children and giving them to friends as gifts. They were so delicious as well as nutritious, that family and friends urged her to start selling them. The idea had one more ingredient that was important to Kroll. It might just be fun.
For Kroll and Kibby, it proved to be just that!
Keller Plaza is a great location that Kibby describes as a “little oasis.” The 300-square-foot store where Organic Eats & Treats is located was move-in ready. Its earth tone paint colors and dimensions were just the right size to display the healthy fare.
Kroll’s handmade delights include unique recipes for granola bars made with fresh organic oats, fruits, nuts and other ingredients. Shoppers have their choice from among half a dozen bars — from Berrillicious to Cranberry Spice — or they can request ones customized for their special nutritional likes and needs. Kibby and Kroll also sell loose granola mixes, coffee and tea, and other organic products like insect repellent, hand sanitizer, baby wipes and baby onsies.
“We are always experimenting with new organic products,” Kroll adds, “because people are catching on that choosing organics is a better way to eat. They want more options to choose from.”
The sisters purchase the freshest products they can find from local farmers and vendors, and use only recyclable packaging and cups. They sell these quality products at reasonable prices. Because of the growing demand from their customers, they are now using Incu-BaKe, LLC, a licensed kitchen production facility in Holt, to prepare their food items. “Organic products have certainly caught people’s eye,” Kibby said.
But it’s not all about selling products. The sisters have a more organic vision for the shop. Having fun while providing a much-needed service to the community is what matters to them.
They’ve hosted parties for community kids, including a tea party where they served organic popcorn and juice and a doll dress-up party.
Kibby said that they hope to host more gatherings. They’re both looking forward to Halloween and the winter celebrations when they can tailor their treats and baked goods to be sold as holiday gifts and items.
As for the future, they’re both anxious to “see what happens.” The Williamston Chamber of Commerce has been very accommodating, and the community has been very welcoming. “We seem to be filling a need in this community,” said Kroll. “And our customers have said that they wanted even more.”
Keller’s Plaza is a perfect place for this cozy and charming shop. “Keller’s Plaza is a nice place to wander through,” Kroll said.
And while you’re wandering, make sure you stop into the second floor shop for some organic goodies. Because Kroll and Kibby each have growing families and work full-time, they take turns at the shop — open three nights a week, Tuesday to Thursday 5 to 8 p.m., and on Saturdays from 11 a.m. to 1 p.m.
Tags: Business Profile, Organic Eats & Treats, williamston
Ann Cool, MPS, is a freelance writer who lives in Mason with her husband Bob.