Twiggies: A Shop that can make any Occasion Special

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Mary Bower, the owner of Occasions and Twiggies owner Beth Herendeen.

The holidays are right around the corner and that means party season! If you live in the Greater Lansing area, you won’t have to go far to find help with all your decorating needs. Nestled in the heart of downtown DeWitt is a charming shop called Twiggies that also houses Occasions, an invitation consulting service. Need flowers? Invitations? Holiday décor? Gift baskets? Check out Twiggies, a full-service shop from start to finish. Not only will Twiggies provide the materials, it will also stage your event to make it a “work of art … leaving your guests talking about it for weeks.” And because many of the materials — like linens and table top decorations — are available to rent, Twiggies can accommodate any budget. Flowers, plants, gifts and other items are displayed throughout the rest of the boutique. You can shop for individual items or get help with planning a big event. The fun begins long before the party. When you first step into Twiggies, you’re welcomed into a shop as whimsical and playful as its name. Owner Beth Herendeen has decorated Twiggies with collections that inspire. She invites you to “please loiter.” She wants Twiggies to be “a warm, fun and inviting store. I consider the store to be a modern day general store with a fun mix of great merchandise.” Although Herendeen has owned the shop that evolved into Twiggies for 14 years, she started designing and producing weddings out of her home long before that. About five years ago, she invited Mary Bower, creator of Occasions to rent space in the shop. Occasions’ card and paper display is featured on one side of Twiggies. Although the sky — for decoration ideas — is the limit, Bower can help you narrow down the look and feel of your event. Once you decide on your theme — elegant or sporty, casual or formal — and colors, Herendeen fashions the rest. It’s a great fit. Together, they sell more than merchandise. Whether they help customers make a single purchase or put together a large event, they help design dreams. From planning through production, they’re dedicated to helping customers make a great first impression with customized invitations and leave a lasting impression of the event itself. It’s no surprise that Twiggies feels more like a gallery than a party store. In fact, that’s because of Herendeen’s training in art and design. She is an award-winning designer and her philosophy is that “little details” make a big difference. Bower is also very detail oriented. A legal secretary early in her career, she transitioned to Seasons, a home furnishings store that once made its home in Okemos. She began her invitation consulting business out of her home. Calling her line of products “stationery couture,” Bower is an expert on paper stock and card design. They’re both committed to selling locally made products. Many of their suppliers are from Michigan. And they’re both committed to giving back to the community. Herendeen is very active in DeWitt, supporting community events where she can. “It’s important to give back to the community that you live and do business in,” she said. “I give on charitable and civic levels, and feel strongly that every little bit helps to make it a better place to live and do business in,” she said. “I am very fortunate to live and do business where I do.” She sits on the DDA board, and supports the city and schools in many ways. “Sometimes there aren’t enough hours in the day to get everything done but in the end it’s still worth it to me.” Both Herendeen and Bower are members of the Lansing Bridal Association and participate in many bridal shows in the area. So whether you’re planning a winter wedding, want help decking your halls or are looking for that unique whimsical holiday gift, stop into Twiggies at 126 E. Main Street in DeWitt. You can also visit Twiggies online at www.twiggies.biz and Occasions at www.occasionsandinvites.com. “There is not a store quite like mine, which is why I love it,” Herendeen said. Twiggies is at 126 E. Main St., DeWitt. (517) 668-8126
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Tags: Business Profile

Ann Cool

Ann Cool, MPS, is a freelance writer who lives in Mason with her husband Bob.