Summer Fun on a Budget: How to Capitalize on Social Media Savings

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With the weather continually warming, what better time than now to throw a summer party? From pool parties to bonfires, there are plenty of opportunities to celebrate the season.

Although there are many options, we should keep our budgets in mind when throwing the perfect summer party. Luckily for us, we live in an age where information is at our fingertips; many of us can spend hours perusing the web to search for just about anything. It just takes one simple Google search to find everything we need to not only plan the perfect summer party, but to do so on a budget. 

To take this one step further, we look to social media to help us find party ideas and deals that will allow
us to turn our dreams into realities without breaking the budget.

Where to find discounts

We typically think of Facebook and Twitter when it comes to social media. We’re used to using these
sites to stay current on the lives of our friends and family, while sharing our own stories from time to time. One thing we may forget about is the fact that social media is now a great resource for companies to showcase their products, services and most importantly their deals.

It’s not uncommon to find numerous discounts, coupons, giveaways and other special offers on company Facebook or Twitter pages. These deals serve to help you save money while also bringing you to company pages, benefiting both parties involved. Some companies will even offer special deals to social media audiences, which means you won’t find them in print or in email form. When all you must do is “like” or “follow” a company, the money-saving opportunities are almost too good to pass up.

On top of these deals, many companies also use their social media pages to run contests. Although many people may enter, free is free when it comes to entering a contest at no cost with the potential to win a great product or service. If you’re lucky, you might even be able to find a contest that could host your party for you.

Money-saving ideas

On top of saving you money through discounts, social media can also help you save money by providing cost-effective alternatives to otherwise pricey items. For example, if you’ve ever spent more than five minutes on Pinterest, you’ve probably come across at least 20 different meal ideas and crafts that you’d like to try. Your summer party could be the perfect place for the Pinterest decorations, snacks and party favors that you’ve always had your eyes on. By purchasing the individual components and making these items yourself, you’re bound to save a significant amount of money in the long run. You’re also likely to impress your guests with your creativity and thriftiness.

Another way to use social media while planning a party is by making it the primary place to RSVP. A simple Facebook event can do just that, which will allow you to get a good estimate on how many people will attend. This will help you decide what supplies you’ll need and how many – preventing you from purchasing too much or too little.

Financial management

A major component of saving money for your summer event is knowing your budget. Social media will assist you along the way but don’t forget the big picture. Traditional money management sites, such as the one provided by your financial institution or other third-party sites, can help you track your savings and prevent you from going overboard. By knowing your limits, you will be able to make the decisions that will keep you from breaking the bank.

You can also check out your financial institution on social media for helpful financial tools and tips. By following them online, you can then find out about financial seminars and upcoming promotions that are designed to increase your financial literacy.

Final advice

With social media on your side this summer, you don’t have to be rich to have a little fun. With a little creativity and a goal in mind, you can make your summer party a memorable one, so go out and do it.

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Deidre Davis

Deidre Davis is the Vice President of Marketing and Communications at MSU Federal Credit Union. MSUFCU's headquarters are at 3777 West Road East Lansing, MI 48823. Contact Deidre ad deidre.davis@msufcu.org or (517) 664-7877.

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