For Pete’s Take: The Christmas Creep

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I’m not talking about Bad Santa. Christmas Creep is what retailers call the first ads, emails and promotions of the Christmas season. This year is the earliest on record that consumers had organized campaigns hit their inboxes and mailboxes. That information gave me an idea … I’m proposing we combine Halloween, Thanksgiving and Christmas into one long, three-month celebration. There used to be clear distinctions between the three Holidays — well, two Holidays and the festival to honor sugar. Let’s name it: Hallothankmas. The Halloweens I remember as a kid involved carving a pumpkin, sticking it on our front porch and walking the neighborhood filling up a sack with candy. Thanksgiving as a kid meant two days off from school with one day full of food and football. And then, the granddaddy of them all: Christmas. For kids, it was two weeks of vacation. For parents it was two weeks of hell-o, when do you go back to school? I remember the time my brother Dan and I thought we’d be clever and went up to my Dad and told him our favorite Christmas Carol was “The Twelve Days of Christmas.” My Father looked up at us from the bike he was assembling and cautioned if we didn’t find something to do it was going to switch to, “All I want for Christmas is my Two Front Teeth.” We got the message and left him to his project. The time period between the three Holidays has become blurred from the relentless bombardment of retail stores filled with accessories we can purchase for our home, kids, pets and you name it. They have a holiday card for practically anybody close, or not close to you, in your life. Want to wish your favorite barista a Happy Halloween? Got it. How about a Thanksgiving message to your yoga instructor? Done. And what would Christmas be if your dog groomer didn’t get a yuletide message of thanks for the work they’ve done on Fifi? Done and done! And we now have yard décor for practically every Holiday. Giant inflatable pumpkins and turkeys sit majestically glowing in front yards. The original pilgrims would have decorated, if they weren’t busy trying not to starve to death. I hear a new Holiday jingle in my head: “It’s beginning to look a lot like the 90 days of Hallothankmas …”
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Tags: Christmas Creep, For Pete's Take, holidays

Pete Ruffing

Pete Ruffing is the Sales Director at M3 Group in downtown Lansing. He and his wife of 14 years Brenda live in Okemos.

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