Already in Love with 2014
It’s taken a few weeks but I’m officially excited about 2014. Maybe it was the crazy weather that held things up for me or it could have been the late rebound from the holiday shenanigans (I’m getting older after all) or the heavier than usual workload over the last few weeks of last year, but now I’m ready. This year has the potential to be the best year yet.
In fact, my optimism cup is definitely overflowing right now. I know you might be saying that it’s dramatically cold outside and that the gray days have the potential to put people who generally have a sunny disposition into a depression. Well, I just refuse to go there. To me, it’s easier to focus on the positives, create goals and to-do lists for managing the greatness of the New Year. Is that what you do?
Yep, I’m kind of nerdy, but nothing gets me ramped up about work more than … wait for it … strategic planning. Yes! We’ve spent quite a bit of time working through our planning process for our magazines. That was a lot of fun because we’re trying to grow our products and the reach. We want to give our readers more — always. Because we get a lot of feedback, we pay attention to requests for new distribution locations; different types of article ideas and, of course, the digital direction. In the coming months, there will be changes that give readers a better digital experience.
Our plans include:
- Increase the distribution of our magazines from 550 to 750 in the tri-county area (if you have a location you want to submit, email firstname.lastname@example.org)
- Update our website to include a more comprehensive photo gallery and a page-turning version of the publication
- Provide a digital application for our readers
- Continuing to add value and new ideas to the CAWLM events (this year, they will be the best yet)
Speaking of events, we are moving into a very active month in March with our publication events. As you are probably aware, I also publish the Greater Lansing Business Monthly and our first Entrepreneurial Award program will be held on Thursday, March 6 at the University Club. As a small business owner, I am thrilled to highlight the amazing companies out there who have taken a risk and made big things happen for themselves, their employees and our community. If you have an interest in celebrating small business and those who work to make it happen, go to www.lansingbusinessnews.com.
Rebecca Clark is a prime example of someone who has decided to take her passion and turn it into an amazing business. She is a creative soul who has taken a risk and is making a difference in her life. I love clothes and fashion and I sometimes wish I could sew (okay, not very often). I wonder if she would let me help design a collection with her — 80s influenced? Come on, you know everything comes back around … even shoulder pads.
Speaking of shoulder pads, better find some, CAWLM will have its 80s Flashback Fundraiser presented by AT&T on Saturday, March 22 also at the MSU Henry Center attached to the University Club. The event supports the Lansing Promise this year. The Lansing Promise is an amazing organization that allows students to attend college who graduated from the Lansing School District. And, I promise that helping kids has never been so much fun … like totally!
As always, we’ve invited Starfarm to perform and you’ll love the new and improved Candy Zone featuring the confections of the 80s … there will be more to love. We’re also going to make sure there is opportunity to support the charity further by bidding on great 80s memorabilia. I have to say that if we have anything signed by Jon Bon Jovi, you’ll have to outbid me. And, since I’ve been a fan of the 80s for so long, I have a special penny jar aimed at keeping my collection going. Consider it a warning.
Happy Valentine’s Day!
Tags: 80s Flashback Fundraiser, strategic planning
Tiffany Dowling is the Founder and President of M3 Group, a full-service branding agency located in downtown Lansing, Mich. She is also owner and publisher of Capital Area Women’s LifeStyle Magazine and the Greater Lansing Business Monthly. Dowling has helped businesses and organizations with branding needs for more than a decade. Learn more at www.m3group.biz.