It’s taken a few weeks but I’m officially excited about 2014. Maybe it was the crazy weather that held things up for me or it could have been the late rebound from the holiday shenanigans (I’m getting older after all) or the heavier than usual workload over the last few weeks of last year, but now I’m ready. This year has the potential to be the best year yet. In fact, my optimism cup is definitely overflowing right now. I know you might be saying that it’s dramatically cold outside and that the gray days have the potential to put people who generally have a sunny disposition into a depression. Well, I just refuse to go there. To me, it’s easier to focus on the positives, create goals and to-do lists for managing the greatness of the New Year. Is that what you do? Yep, I’m kind of nerdy, but nothing gets me ramped up about work more than … wait for it … strategic planning. Yes! We’ve spent quite a bit of time working through our planning process for our magazines. That was a lot of fun because we’re trying to grow our products and the reach. We want to give our readers more — always. Because we get a lot of feedback, we pay attention to requests for new distribution locations; different types of article ideas and, of course, the digital direction. In the coming months, there will be changes that give readers a better digital experience. Our plans include:
- Increase the distribution of our magazines from 550 to 750 in the tri-county area (if you have a location you want to submit, email firstname.lastname@example.org)
- Update our website to include a more comprehensive photo gallery and a page-turning version of the publication
- Provide a digital application for our readers
- Continuing to add value and new ideas to the CAWLM events (this year, they will be the best yet)
Tiffany Dowling is the Founder and President of M3 Group, a full-service branding agency located in downtown Lansing, Mich. She is also owner and publisher of Capital Area Women’s LifeStyle Magazine and the Greater Lansing Business Monthly. Dowling has helped businesses and organizations with branding needs for more than a decade. Learn more at www.m3group.biz.