Are you ready for fall?


We have embarked on the most wonderful time of the year, the fall season: bring on the bulky sweaters, cool nights and beautiful foliage. There’s a visual difference when the seasons advance, but have you ever paid attention to how people’s actions change as well? I’m not sure if it’s because we’re seeking the best Halloween costumes or binge shopping to prepare for the holidays — either way, you can be sure that people tend to act differently.

I think you can divide people into three camps during this time of year. The first camp is those who are just now realizing that they’re entering the last quarter of the year without achieving all their professional or personal goals. They are talking faster, moving at a quicker pace and mumbling to themselves about how the year got away from them. In their panic, it appears from a distance that they have even developed a small twitch. When you run into these folks this fall, be prepared for short bursts of conversation that may or may not include pleas for support.

The second camp is full of what I consider to be coasters; they hit the last quarter of the month, figure that the year is over and shift their lofty sights to the upcoming year. There simply isn’t enough time to make a difference this year so why fight Father Time. You can recognize these people as they stare out into the great unknown, trying to generate perspective and ideas. They may snap at you if you suggest redirecting energy toward today’s project, reminding you that this year is effectively over. As much as I appreciate this forward thinking, it’s important to keep in mind that problems often follow you from one calendar year to the next.

The third camp is comprised of those who have shifted one day from panic attacks to vision and strategy building. That’s me as, frankly, I can’t believe we’re entering this final quarter; I feel tremendous pressure to still fulfill the goals for this year while building a strategy for 2018. Part of my problem is that I want to add new projects to next year’s agenda while still evaluating my current endeavors.

Whatever camp you fall into, I hope you’re living the remainder of the year to its fullest potential while carving out time to think and talk strategy.

Stay tuned for a big event that we are adding next year for the Capital Area Women’s Lifestyle Magazine readership family. The details are getting worked out, but I think you’ll be just as excited as we are.

Have a great October!

Tiffany Dowling

Tiffany Dowling

Tiffany Dowling is the Founder and President of M3 Group, a full-service branding agency located in downtown Lansing, Mich. She is also owner and publisher of Capital Area Women’s LifeStyle Magazine and the Greater Lansing Business Monthly. Dowling has helped businesses and organizations with branding needs for more than a decade. Learn more at

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