My Responsibility as a Woman


“All energy is only borrowed and one day you have to give it back.” – Avatar

I recently watched the movie Avatar and whatever you think of James Cameron’s film, I found some of the messages very profound. Obviously, we should take care of our planet, but the message of interconnectivity is just as moving. It’s so important to remember that we’re all connected. We all have a responsibility to give back what we know to others.

I take this very seriously. It is my hope that I can help young women in their pursuits to be in business or entrepreneurs. I especially would love to see more women start companies. I recently needed to find some female CEOs for a project and struggled to locate even a small contingent. Women represent the largest demographic of new business owners and this couldn’t happen soon enough in my book.

Mostly, I want to help young women realize their potential. I have been mentoring a student at MSU who has so many great ideas for businesses and I’m hoping that my experiences and ideas can help her make sound decisions for moving forward. My biggest piece of advice has been that everything you learn in life will be usable in running a business, so don’t be afraid to try a lot of different things. After all, I started out as a reporter at a daily newspaper and now I use those skills in very different ways. It will happen for her too.

In February of this year, I was honored with the ATHENA Award for focusing on women’s issues. I have to say, it has always been my pleasure – my responsibility. Now, this year’s ATHENA Award nominations are due October 1. I feel so passionately about supporting women and highlighting the efforts of those committed to the cause. If you know of anyone who truly deserves to be recognized, please visit the Lansing Regional Chamber’s website for the details. This month the Chamber will also highlight the talented young leaders among us during the “Ten Over the Next Ten” event on September 28. If you want to see some of the up-and-coming folks, this is an event you won’t want to miss.

This issue of the magazine is one of my favorites. “She Means Business” pretty much sums up our cover story. Heather Strang is definitely a force to be reckoned with … she has a top spot at one of the biggest companies in Mid-Michigan and is tough as nails – after all, she participated in the Olympic Trials. She is making things happen. I like that.

Speaking of Mid-Michigan happenings, Lansing is having its first local Labor Day event in many years. The Lansing Mosaic Festival is on September 4 from 10 a.m. to 11 p.m. This event takes the best of labor and cultural activities and packs it into one day. There are going to be hands-on labor displays and events, dancing and musical entertainment the whole day. It shouldn’t be missed.

There’s still time to take part in the Capital Area Women’s LifeStyle Magazine Lady Classic on September 16 at Timber Ridge. The event will be fun for those who haven’t golfed before – those who are like me and have hacked it up a few times (okay, more than a few times and still hacking away) or have played quite a bit. Proceeds from this event benefit the City Rescue Mission Family Center for women and children.

If golf isn’t your thing, I encourage you to participate in the Women Working Wonders (W3) 5K/OK on September 12 at Hawk Island Park. You can run, walk or just revitalize with health and wellness services throughout the morning. Who doesn’t like a massage? The event starts with registration at 8:30 a.m. and the run/walk/revitalize begins at 9:30 a.m. The funds raised support women’s health at Sparrow.

Every day, I learn so much from the women in this community who are working hard to make a difference. I hope you will take time out of your life to help a woman or young person in need of guidance, support and mentorship. There isn’t a formula out there to follow. Be yourself… create a relationship and the rest just comes together naturally.

Here’s to all the women who truly mean business.


Tags: athena, avatar, Lady Classic, she means buisness

Tiffany Dowling

Tiffany Dowling

Tiffany Dowling is the Founder and President of M3 Group, a full-service branding agency located in downtown Lansing, Mich. She is also owner and publisher of Capital Area Women’s LifeStyle Magazine and the Greater Lansing Business Monthly. Dowling has helped businesses and organizations with branding needs for more than a decade. Learn more at

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