Have you ever heard the saying that any and all publicity is good publicity? I find that to be an interesting concept. Have you processed what that really means? First of all, I don’t believe all publicity is good and in fact I think some publicity is downright bad for your reputation and image. Maintaining your image as an individual or a business should be a top priority; your reputation is everything. It’s the foundation. I think that when you’re living your life, trying to keep a solid, respectable foundation is important. Every now and then, something you do or say may create a chip in that foundation. It happens. We are not perfect people. (Shocking, I know.) Even though I publish a magazine and spend my days working on public relations for businesses around the community, I don’t like gossip. I don’t insert myself into situations that are absolutely none of my business and I don’t spend my time searching for the exposé that will finally make someone look bad. CAWLM is about positivity and I hope it reflects how I like to live my life. I don’t like to judge others, because it simply isn’t my job. Maintaining your image or reputation isn’t the same as trying to please everyone. You and I both know that it just isn’t possible to please everyone and trying could bring you to the brink of insanity. Now, I’ve had a person or two out there believe that I’m a bit loony, but like beauty, it’s in the eye of the beholder isn’t it? I believe that there are more people out there who think I’m alright and as much as I’m always concerned about my image and reputation, I can’t obsess about the naysayers. Do you ever wonder about those who spew negativity and rumor around? I do. Why does anyone feel the need to make themselves feel better by laying a guilt trip on someone or by planting rumors in the heads’ of others? Life is short. There is no reason to dwell on drama. Entering a drama-free zone, we have a wonderful issue this month focused on the arts. I can’t wait to introduce Zahrah Resh to all of our CAWLM readers. She is one of the sweetest women I’ve ever met. She definitely knows what she’s all about and when I’m talking to her she simply makes me smile. You are going to be impressed with her modern artistic abilities. She is the epitome of following her heart. She was a business major at Michigan State University and opted for the arts instead. Not that the education was wasted because she now uses her mad skills to make her passion a profitable business. Yes! I’m getting excited for the fall already. I can’t wait for this year’s CAWLM Lady Classic. It happens Thursday, Sept. 20 at Timber Ridge. We will have our Celebrity Caddy Auction again giving women golfers a chance to hang out with a good golfer or comic relief — whatever she’s looking for. We always have a great time and whether you opt to golf nine or stick it out through 18, you’re assured to have a fun time with friends. Learn more at www.cawlm.com. You may or may not know that I also lead an advertising and branding agency in Lansing called Motion Marketing & Media or M3 Group. Well, it’s hard for me to believe, but we are celebrating our 10th anniversary this month. There are so many things for me to be grateful for. I want to take this opportunity to thank some of the people who have helped me grow my business in this community. Without my husband’s willingness to pick up the slack and encourage me and my children’s understanding when I needed to be gone a little more than I wanted to, I wouldn’t have been able to invest the time. My parents and grandparents always said that I could do anything I wanted. I believed them. They are very convincing. I have also had an extremely vocal and motivating network of friendships. I appreciate the girlfriends I have in the Lansing community. You all know who you are. In any business, there are so many people who come and go — clients, employees and business colleagues — all great. I’m particularly proud of the team working with me right now at this milestone. I count on them, and they are committed to supporting our ongoing efforts even when they are trying to figure out where my dreams and hair-brained ideas are taking us. Thanks to everyone who has been a part of this craziness. I hope your summer has been filled with fun.
Tiffany Dowling is the Founder and President of M3 Group, a full-service branding agency located in downtown Lansing, Mich. She is also owner and publisher of Capital Area Women’s LifeStyle Magazine and the Greater Lansing Business Monthly. Dowling has helped businesses and organizations with branding needs for more than a decade. Learn more at www.m3group.biz.