The Future of Parenting is… Pretty Impressive


Parenting is not for the weak of heart. In fact, it’s a challenging gig. Boomers and Gen Xers are responsible for raising millennials. Those millennials have changed a lot about how society works. In fact, there are seminars and full websites that help us understand them. A quarter of the human beings in our world are those born between 1977 and 2000. This thoughtful generation would rather buy from companies that are willing to give back and will even pay a little more, they adopt technology early, and they can’t remember a time when they didn’t have 200-plus Facebook friends.

And, guess what? Those millennials are having children of their own. Based on the recent statistics, over 50% have had children and are co-parenting in a shared experience no matter what the situation. I love to observe cycles in behavior. It’s fascinating to think about how we raised our children: overscheduled, helicoptered and overpraised.

Well, as it turns out, they are doing things differently. Our kids who are having kids are pretty great parents. They are not helicoptering like we did. I guess it’s considered “drone” parenting now, which means they are watching the kids from a bigger distance and not scheduling every minute of their time. And millennials are boomeranging back to resemble baby boomers more closely with the highest rate of stay-at-home parents at over 23% (boomers were just 22% and Gen Xers at 16%).

Today’s parent has a lot to worry about. I’m sure every generation thought they had plenty to consider, but parents of young children say they are most concerned about the environment they are leaving their kids and healthy food options on the dinner table. Obviously, as kids get older, there are drug and opioid epidemic considerations that parents must educate kids against. This may be easier because research is showing that millennial parents are spending more time with their kids than you and I did.

I’m a huge fan of travel and it appears that many millennials have the tendency. They are raising children who are traveling globally more than any other generation before. Research shows this helps them become more open-minded. All-in-all, the generation we raised who has taken its share of flack for workplace upheaval is making a positive mark where it really counts – raising children.

There are no manuals when it comes to leading kids into the future, and it is a difficult job that certainly doesn’t end when the child turns 18 and potentially moves out (a misnomer I believed when I had kids). My current belief is that it never is a one-size-fits-all situation for moms and families. You have very little control over outside factors that influence children and their paths. When parents leave the primary spot of focus, you can only hope that you have raised strong, independent and thoughtful kids. Thanks to all the moms who are working hard to balance the roles in her life.

Happy Mother’s Day!


Tiffany Dowling

Tiffany Dowling

Tiffany Dowling is the Founder and President of M3 Group, a full-service branding agency located in downtown Lansing, Mich. She is also owner and publisher of Capital Area Women’s LifeStyle Magazine and the Greater Lansing Business Monthly. Dowling has helped businesses and organizations with branding needs for more than a decade. Learn more at

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