The power of ideas


I’ve been accused of starting too many projects at once. While this may be true, it could be due to my overactive imagination, the fact there are so many ideas to explore or I may just want to keep things interesting. The issue with moving projects forward is that you actually need help to make it happen. (It takes a village, right?)

When I begin processing an idea, I tend to make quick decisions based on the information available at the time. I always know that I have my team that will fixate on the details and help make it the best project possible, and I do have to work to get the team on my side. In a fast-paced, agency environment that publishes three magazines every month, you know that they are just waiting for the next idea to give them more to do. (Detect the intended hint of sarcasm?)

In fairness, they do get excited when we launch something new. And, honestly, I know we couldn’t do it at all without their buy in. I work to help them see the big picture, and together we strategize. When we launched the Capitol View project, for instance, there were so many details to consider with CAWLM partnering with WLAJ on the television show and two-minute segment informational series. The team asked tough questions and ultimately made the project better.

I’m so proud of the program we have put together about our community. If you haven’t had an opportunity to view the show yet, it is airing on ABC 53 on Mondays at 9 a.m., immediately following Good Morning America. The co-hosts are amazing and truly add relevant, meaningful information to each discussion. Please take time to support these amazing women. Find out who they are at You’ll see two-minute interviews with their expert content in shows including 6 News early day, Good Morning America, The Real, Maury, Wendy Williams, Ellen, 6 News at 6 p.m. and 11 p.m. and Jimmy Kimmel.

Another beautiful, talented woman in our community is Kellie Johnson, owner of Kellie’s Consignments in Okemos. This dynamic woman has taken a dream and made it a true reality. If you haven’t made it over to her amazing store, there’s time to find your glam outfit for the holiday party, a new coat for winter or that amazing “knock your socks off” New Year’s Eve party dress. Whatever you go there for, don’t hesitate to say hello to this month’s cover girl.

Happy Thanksgiving!

Tiffany Dowling

Tiffany Dowling

Tiffany Dowling is the Founder and President of M3 Group, a full-service branding agency located in downtown Lansing, Mich. She is also owner and publisher of Capital Area Women’s LifeStyle Magazine and the Greater Lansing Business Monthly. Dowling has helped businesses and organizations with branding needs for more than a decade. Learn more at

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