In honor of Earth Day, Douglas J has set aside the entire month of April to celebrate and raise funds to support clean water projects through the Alliance for the Great Lakes, the oldest Great Lakes organization devoted 100 percent to the lakes. “The five Great Lakes hold 20 percent of the world’s fresh water, providing drinking water to more than 40 million people,” said Scott Weaver, President of Douglas J Companies. “Threats to the Great Lakes today can range from pollution and invasive species to wasteful water use and global warming. All of these threats demand our attention and commitment.” Douglas J will offer its guests several opportunities to get involved with Earth Month including purchasing bracelets and water drops. “The water drops are printed on recycled paper and guests can sign them and we hang them in our stores. For just a few dollars, these items serve as a reminder to our guests of how they’ve saved natural resources through a commitment to clean water,” said Peter Eichler, Executive Director of Marketing for Douglas J Companies. The Michigan-based beauty brand has a long-standing commitment to raising money for clean water alongside their national partner, Aveda. Each of Douglas J’s Salons and Spas and Aveda Institutes in Michigan, Chicago and Knoxville step up every year to support the effort alongside thousands of other Aveda locations around the world. In 2013, Douglas J successfully raised more than $33,000 in support of clean water for Earth Month. Funds raised by Douglas J benefit both the Alliance for the Great Lakes and the Tennessee Clean Water Network. The fun and Earth Month contributions don’t end with in-store promotions. “A unique way we’re making a big splash this Earth Month is through the second annual fishing trip I’ll be taking with Bass Pro-Fisherman, Chad Pipkens,” said Weaver. “We see who can raise the most money for clean water.” Supporters of Weaver and Pipkens can donate at www.makewatermatter.com, casting a vote for their favorite “fisherman” in the process. “Whoever raises the most money will draw a winner from their donor list. The winner will receive a $500 gift basket full of either fishing gear if Pipkens wins or Douglas J products and services if I win,” said Weaver. “All money raised will be donated to the Alliance for the Great Lakes.” To learn more about Douglas J Salons and Spas or how you can contribute, visit www.douglasj.com or Douglas J Aveda Institutes, visit www.douglasj.edu.