The Center for New Enterprise Opportunity Welcomes New Board Member The Center for New Enterprise Opportunity is pleased to announce the expansion of its leadership team. Betsy Miner-Swartz recently signed on to join the board of Lansing’s first business incubator. The NEO Center was created in response to the growing need for an environment that supports small business ecology and that is unhindered by the existing boundaries. The Center for New Enterprise Opportunity will promote sustainable economic development and prevent community deterioration. Information about the Center for New Enterprise Opportunity is available at www.neocenter.org. Sugar Berry Opens Third Location Sugar Berry Frozen Yogurt recently opened its third Greater Lansing location in Meridian Township. The new store is located at 4901 Okemos Road, at the northwest corner of Grand River Avenue and Okemos Road, in the same shopping center as Pet Supplies Plus and Breadsmith. The community enjoyed an open house on Thursday, May 16. MSUFCU Announces $1,000,000 Gift to Wharton Center for Performing Arts Michigan State University Federal Credit Union (MSUFCU) has announced a $1,000,000 donation to Michigan State University’s Wharton Center for Performing Arts for the MSU Federal Credit Union Broadway at Wharton Center Endowment. This gift will bring world-renowned performers and highly-acclaimed Broadway shows to MSU’s campus to provide MSU students and faculty and the greater Lansing community with exciting cultural and entertainment experiences. Engagement opportunities such as special talks, educational opportunities and community events will also be made available as part of the endowment. MSUFCU has been the title sponsor of the popular MSU Federal Credit Union Broadway at Wharton Center series for close to 10 years, and this new endowment reaffirms the Credit Union’s commitment to this program. For more info www.msufcu.org. Greater Lansing CVB Announces Tourism Data The Greater Lansing Convention and Visitors Bureau (GLCVB), along with Anderson Economic Group, recently announced its findings from an in-depth study in a report commissioned by the GLCVB entitled: Tourism Related Benefits in Greater Lansing’s Economy. Tourism is an often overlooked portion of the Greater Lansing economy. The reality, however, is that the industry generates more than $472 million in spending at local businesses and employs nearly 6,400 local residents. The study’s findings showed that of the $472 million spent by tourists annually at businesses in Greater Lansing, $367 million is taxable under Michigan’s sales and use tax. With Michigan’s sales and use tax rate at 6 percent, tourism spending in Greater Lansing contributed more than $22 million to the state of Michigan in sales tax revenue. The multiplier effect of this spending resulted in more than $681 million in regional economic impact and $140 million in additional income and earnings for workers in Greater Lansing in 2012. Second annual Golf, Grilling & Guys’ Health event recognizes National Men’s Health Month AL!VE is hosting Golf, Grilling and Guys’ Health from 9 a.m. to 11 a.m., Saturday, June 15. The free men’s health event for men, and women, features interactive booths, presentations and prizes. Booths open at 9 a.m. and will include chair massages, golf swing analysis, balance screening, body composition, blood pressure checks and Weight Watchers for men. Those who attend will have the chance to register for door prizes and get a tour of the experience-based, destination health park. AL!VE is located at 800 W. Lawrence Avenue in Charlotte. Visit myalive.com call (517) 541-5800 for more information. AL!VE is an experience-based destination health park opened by Hayes Green Beach Memorial Hospital in November 2011. All mid-Michigan residents and visitors are welcome at AL!VE – there are no entry fees or membership requirements. Plante Moran Launches ‘Women in Leadership’ Initiative to Increase Talent Pipeline and Advance Women to Partnership Plante Moran PLLC, one of the nation’s largest certified public accounting and business advisory firms, announces the launch of its Women in Leadership initiative for the attraction, retention, development and advancement of women into leadership positions within the firm. The long-term goal of the program is to have equal presence, impact and influence from men and women at all levels of the firm, including partnership. Plante Moran’s Women in Leadership initiative is driven by four key strategies: Ensure the initiative has dedicated leadership, senior management team involvement and coordinated activities and programs. Focus on increasing the visibility of women leaders both internally and externally. Provide targeted developmental career opportunities in order to retain and advance women leaders. Developing customized career and life integration strategies that complement the firm’s existing and proven work-life programs. To view a video and learn more about the Plante Moran Women in Leadership initiative, visit www.plantemoran.com/about/women-in-leadership/Pages/mission-vision.aspx.