LEAP Welcomes New Team Member Victoria Meadows


The Lansing Economic Area Partnership (LEAP) is pleased to announce the addition of Victoria Meadows, as the director of marketing, communications and talent, to its staff. Meadows began working with LEAP on Jan. 3.

Meadows joined LEAP after 20 years at Lansing Community College (LCC) as the library communications manager, where she worked to build awareness of and engagement with students, faculty and staff. During her time at LCC, Victoria developed a strategic communication plan for the library; served as its official media contact, assisted in developing and maintaining a strong web and social media presence and created print and digital marketing pieces to support Library Services. Victoria also brings experience with professional writing and special events and program planning and coordination.

“I’m pleased to have joined the amazing team of economic development experts here at LEAP, and am looking forward to the year ahead,” said Meadows. “LEAP, and our entire community of partners, across the tri-county region, continuously works to help the private sector develop impactful projects and important initiatives. I will be working hard to help get the message out that every day we are improving the lives of families and communities.”

Meadows fills the vacant Director of Marketing, Communications and Talent position previously held by Sara Parkinson. Visit purelansing.com to learn more about the LEAP team.

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