On the Case


megMegan Barrett
Marketing Manager for CASE Credit Union

Finding the perfect job can be a daunting process, but Megan Barrett knows that the journey is well worth it. Barrett grew up in New England and received a bachelor’s degree in Communications from Framingham State University in Framingham, Mass. “When I graduated, I wasn’t sure what I wanted to do,” she said. “As I learned more in the professional world, I realized how I enjoy marketing and public relations. They both require an amount of creativity mixed with structure and I enjoy that.” Barrett worked in the financial industry for many years before finding her place at CASE Credit Union; she spent a lot of time working with nonprofits, focusing on fundraising, public relations and marketing. Her new position combines her previous experience in the financial industry with the public relations and marketing work that she’s recently found success in. Barrett now works with the marketing department to grow the CASE Credit Union brand in the Greater Lansing area by focusing on all internal and external communications, advertising and community engagement. She oversees a three-person marketing team, comprised of a graphic designer, a community engagement coordinator and a marketing specialist. They work on copy, website, social media, etc. They are responsible for all internal and external marketing of the credit union, including social media, press releases, TV advertising, digital advertising, direct mail campaigns, community events, sponsorships, giveaways, internal branch televisions, posters, brochures and more. Their goal is to bring CASE to the forefront of people’s minds when they think about credit unions. When she isn’t at work, Barrett can be found outside when the weather is nice. She loves gardening, running, hiking and walking the river trail with her dog. Barrett also likes to spend time with her sister, brother-in-law and her three nephews . “I moved to Michigan to be closer to family,” she said. “Spending time with family and friends when I can are a top priority.”


Kyle Dowling

Kyle Dowling is an employee of M3 Group and is pursuing a writing degree at LCC. He enjoys fiction writing, video games and movies.

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