East Lansing’s Unique Boutique


Devon Bradley_2015Devon Bradley, Owner of Belle Row Boutique

Devon Bradley graduated from Michigan State University in 2008 with a bachelor’s degree in communication with a focus in public relations. After a trip to New York and a few conversations with local entrepreneurs, she decided to open her own business. Bradley thought about moving out of state, but enjoys the Lansing area and its community. Her business, Belle Row Boutique, has been open for a little more than a year and a half now. “The store is very different from what it was a year and a half ago. I learned what items I wanted from vendors and how to make sure that they get here on time,” said Bradley. Belle Row Boutique sells contemporary and professional clothing, as well as jewelry, handbags, scarves and shoes. Belle Row Boutique’s unique charm comes from the inventory she stocks. Most pieces are made in the U.S. and have a limited run in her store. “I’ll usually buy six pieces of the same stock, two small, two medium and two large. That way, when somebody walks out of my store, they have something unique and they don’t have to spend a ton of money on it,” said Bradley. Through this method of a small inventory, Bradley can bring in new inventory quickly, giving customers new options every couple of weeks. In the future, Bradley would like to expand her business online, making it easier for people to order from her store. For more information about the store, visit Belle Row Boutique’s Facebook page.


Kyle Dowling

Kyle Dowling is an employee of M3 Group and is pursuing a writing degree at LCC. He enjoys fiction writing, video games and movies.

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