Embracing Community & Empowerment: One Scoop at a Time


Scoopy Doo’s Old Fashioned Ice Cream has been a staple of the DeWitt community for more than a decade, serving up delicious treats for all ages. In recent years, the business has undergone multiple changes in ownership and is now led by current owner, Becky Hayes. This new investment marks the next chapter in Hayes’ life, having been a stay-at-home mom for a number of years. When it became time to rejoin the workforce, Hayes knew that it would be easier said than done.

“I’d been a stay-at-home mom for 17 years,” said Hayes. “It was time to get back to work and I came to the realization that my college degree and experiences had become obsolete. I didn’t want to enter the market and compete against younger applicants, some close to the age of my oldest daughter and her friends. I decided being a business owner was my best option and I’m so glad I made that decision.”

Along with the empowerment that comes with owning her own business, Scoopy Doo’s fulfills another passion of Hayes’ – community involvement. Hayes has been an integral member of the DeWitt community for quite some time, being the area manager for the Girl Scouts of DeWitt for 14 years.

“It was a natural transition in many ways; going from volunteer to business owner,” explained Hayes. “I think it’s mostly about being a great role model for the 300 plus girl scouts in DeWitt. To show them that there is no limit and that they can accomplish anything – such as owning their own business.”

Hayes expressed her pleasure with the impact Scoopy Doo’s has, not only on her girl scouts, but the opportunity it provides for area youth. Scoopy Doo’s primary workforce is comprised of DeWitt High School students. These young minds are not only laborers, but integral innovators for the business.

“The kids I’ve hired have a big role in the success of Scoopy Doo’s. All of us have learned together. I’m new to owning a business so they’ve been right there beside me learning how to schedule shifts, cover shifts and much more,” said Hayes. “The kids help me tackle issues and are really innovative and creative when it comes to problem solving.”

As a business owner, Hayes feels empowered by the success of her business and hopes it will catapult her toward achieving her personal goals.

“Outside of making money, I’d like to use the ice cream shop as a way to get my daughters through college and put me on track to retire.” said Hayes. “I haven’t had an income in some time, so this sense of empowerment has been inspiring for me to keep pushing toward my dreams.”

At the end of the day, Hayes knows that her business holds a bigger purpose, and her ability to impact the community while reaching her personal goals makes the work that much more rewarding. The accomplishments of being self-made is almost as sweet as the ice cream.

Scoopy Doo’s Old Fashioned Ice Cream will close its doors for the season on Dec. 4 and will reopen in April. Hayes plans to use this off time to reflect on the previous year and bring back Scoopy Doo’s stronger than ever in 2017.


Adam Lansdell

Adam Lansdell

Adam Lansdell is an Alumni of Grand Valley State University, and currently a Communication Specialist with M3 Group of Lansing. With a passionate for all things creative it comes as no surprise that he’s also a musician, movie buff and graphic designer. Adam spends his down time biking, and spending too much of his personal income on concert tickets or vinyl records

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