For Pete’s Take: Matters of the Heart

Okay guys, one of the top five special days for your sweetheart is right around the corner. I’m not talking about the Super Bowl or President’s Day or even Fat Tuesday. I rank this day as the third most important day you can never forget, right behind your wife’s birthday and your wedding anniversary. Yep, it’s Valentine’s Day. They make it easy for us; it’s the same day year after year, Feb. 14; no moving target. I have to be honest with you though, when Feb. 14 rolls around and you’re just finding out you need to get a gift for that special someone, one of two things have happened in your life. Neither of them is good. You just awoke from a coma or you’re living off the grid — way, way off the grid. I’m going to list a few pointers that will make you a hero, not a zero, along with some astonishing, yet useless facts you can impress the water cooler crowd with. So pay close attention and you won’t spend Valentine’s night on your couch.
  1. 15 percent of U.S. women send themselves flowers that day. Don’t let your wife or girlfriend be one of them. Better yet, give her flowers before she leaves for work. Major brownie points.
  2. Useless Fact: $1.7 billion will be spent on flowers on Valentine’s Day.
  3. Don’t fall into the same old, same old. Cards are the easy, and I mean easy, way out. Go print a photo of you and your sweetheart, put it in a frame and rise a couple of notches on the thoughtful husband/boyfriend meter.
  4. Useless Fact: 141 million cards will be exchanged on Valentine’s Day.
  5. Surprise your significant other with something totally out of the box. Pay close attention and see what comes up in a conversation for a gift idea. Two things happen with this one. First, it will demonstrate that you listen to her (that would be a gift in itself) and second, you are actually getting her something she wants and needs. Let me be clear here; we’re not talking vacuum cleaners or workout videos. Let her get those herself, even if she does mention them.
  6. Useless Fact: Men spend twice as much on gifts than women do on Valentine’s Day.

Tags: For Pete's Take, Valentine's Day


Pete Ruffing

Pete Ruffing is the Sales Director at M3 Group in downtown Lansing. He and his wife of 14 years Brenda live in Okemos.

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