With a Capital EM: Snow Cones and Spreadsheets

You know you have an awesome job when you find yourself shopping for a vintage popcorn and snow cone machine at 2 p.m. on a Tuesday. You see, one of the best things about my job is that every day is different. Now, I know a lot of people say that, but how many people can honestly say they have — on the clock — shopped for hot pink sequin chair wraps and Aqua Net. I have, and as the fun continues at M3 Group and Capital Area Women’s LifeStyle Magazine I can only imagine the shopping lists I will develop. Of course, the fun doesn’t stop with shopping. Because we are an organization that likes to give back, in the past year I’ve also had the pleasure of working with a number of organizations that do amazing things in our community. Just a couple of weeks ago I handed over a check for $3,500 to the REACH Studio Art Center (funds were raised during our 2012 CAWLM ‘80s Flashback Fundraiser) and although giving a giant check to a group of teens is pretty fun, hearing about some of the cool things they plan to do with the money is even better. Meeting exceptional people doesn’t end with those we donate money to. Each month in our search for who will be our next cover gal, we talk about — and meet women — who are doing incredible things for Lansing. While the past two years of my career here at M3 Group have really provided an endless stream of fun, things are getting even better because — thanks to a new contract — I’ve recently added the title of editor of the Greater Lansing Business Monthly to my resume. So now along with telling stories about women in our community, I’ll also be sharing positive business news with the community through the GLBM. To say this is an honor is an understatement. The GLBM has been such a strong force in our community for more than 25 years that taking on the role of editor is a huge responsibility. But it’s one I am more than ready for. The best part is that while dual editor roles might mean late nights at the office and a few more stressful days, I’ve never been one to shy away from a challenge — because I mean business. Plus, to me business and pleasure are one in the same. And if buying a vintage snow cone maker isn’t proof of that, then I don’t know what is.

Tags: business, Careers, emily caswell, shopping, with a capital em


Emily Caswell

Emily Caswell is the Managing Editor of CAWLM. She has a passion for fun, family, friends, shopping sprees, cold drinks and Lansing.

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