Fall – ‘Tis the season of colorful leaves descending from the trees, pumpkin spice-flavored everything, traffic cones, football, tailgating, bonfires, cozy sweaters, hayrides, cider and apple orchards. Fall isn’t just a season; it’s an experience.

Pure Michigan is asking travelers to experience fall through a whole new filter and to share those experiences with the hashtag #FallFilter on Twitter and Instagram, in addition to the popular #PureMichigan hashtag. Michiganders and tourists can also tag Pure Michigan on Facebook when they share their favorite fall road trip or activities.“Fall in Michigan provides a new perspective for experiencing everything from beautiful hidden gems along a scenic route to the traditions and events that celebrate the season in cities throughout the state,” said Dave Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corp. “Through our regional fall advertising campaign and our new #FallFilter digital effort, we hope to inspire new fall getaways throughout the state while also encouraging travelers to share those experiences across social media channels.”

Pure Michigan also plans to work with Buzzfeed and Michigan-based influencers to feature fall travel destinations and events throughout the state as part of the #FallFilter campaign.

Travelers planning their fall fun can visit michigan.org/fall or order a free Pure Michigan Fall Travel Guide or read the digital guide at michigan.org. In addition to ordering online, the Fall Travel Guide is available in the 14 Welcome Centers throughout Michigan.

Those who want specific information on fall colors can sign up for a weekly fall color update at michigan.org/fall.


Tags: #fallfilter, fall, puremichigan

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