Modern technology is once again changing the way people get fit, as 60% of people are skipping the gym and opting to use online fitness apps to work out in the comfort of their home, according to a survey by Edison Research.
With more than 37,000 health and fitness apps in the Google Play store alone, users can find an app that works for their body type, activity level and exercise preferences.
The reasons for working out online or via work out app differ for each person, but the more popular reasons include:
- Cost effectiveness
- Less intimidating
- Easy progress tracking
- Virtual coaching/online support groups
Fitness Apps Change the Game for Women
Historically, women have skipped the gym because of the severe gender gap between men and women at fitness centers and feelings of judgement when working out. Women-only gyms like Curves have been popular alternatives for exercise but also can be costly and inconvenient.
The rise of fitness apps has opened thousands of alternative options for women who want to get fit without the pressure of being around other people.
According to Nielsen, 60% of the more than 46 million people who use fitness apps are women.
There are a variety of workout apps geared toward women, like Workout for Women, Yoga Studio and Aaptiv, equipped with exercises, inspirational quotes and stories and health tips for women.
One user of Workout for Women said in the reviews that the app changed her life and encouraged her to get healthy, while loving her body.
Another reviewer said the app helped her overcome her depression through exercise and gain confidence.
Whether you choose to use them or not, health and fitness apps are here to stay. As 2020 quickly approaches, many people will be resolving to lose weight. If you’re looking for an alternative to the gym, a fitness app just might be the answer you’ve been looking for.