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Lansing-based developer spreads Christmas cheer to less fortunate children and families

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Every year hundreds of local children and their families awake to very little under the Christmas tree and in some cases, nothing at all … only to wonder if their letter was part of a mix-up at the post office or simply just forgotten by Santa himself.

Enter Santa’s Wish List; a 501 (c) (3) non-profit effort, which aims to ensure those less fortunate aren’t forgotten during the holiday season. As part of the Santa’s Wish List program T.A. Forsberg Inc. (Forsberg) provides gifts to more than 250 Lansing area children, with the help of generous volunteers. Children from Lansing’s Haven House are among those included as recipients of gifts in addition to others who are nominated by area school counselors, families and friends. Each child selected is then asked to make a “wish list” for Santa with items they desire.

Thanks to the continued support and generous funding from partners and the community, the initiative is now entering its ninth year. Forsberg allocates $100 to each child’s request in hopes of giving them the ultimate gift on Christmas.

“Each child typically receives three to four gifts each, and if they’ve asked for clothes specifically we make a point to throw in something fun too because we like to think that every kid deserves to get toys for Christmas,” said Brent Forsberg, president and CEO of T.A. Forsberg, Inc. “We’re blessed with the generosity of those within our community. Last year the program wouldn’t have been possible without the help of some genuine heroes within organizations that stepped up to the plate to bring joy to those around us when they deserve it most.”

Monetary donations will be used to fulfill wish lists. The developer also encourages the community to get involved by volunteering their time shopping, wrapping and delivering gifts, or by helping to spread the word. For information, visit santaswishlist.org.


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Adam Lansdell

Adam Lansdell

Adam Lansdell is an Alumni of Grand
Valley State University, and currently a
Communication Specialist with M3 Group
of Lansing. With a passionate for all things
creative it comes as no surprise that he’s
also a musician, movie buff and graphic
designer. Adam spends his down time biking, and spending too
much of his personal income on concert tickets or vinyl records