Make More of Your Makeup Experience


Sometimes, or most of the time, makeup can be confusing. Stores like Sephora and Ulta can feel like a personal purgatory, air thick with perfume while bright lights shine dizzyingly in every corner. It can be daunting to face a store with every makeup product and shade imaginable on the shelves. We reached out to a former Sephora employee to get her best tips for surviving the store.

  1. Don’t be afraid to ask questions. If you feel overwhelmed or confused about what products you should use, ask a staff member! Our insider emphasized that Sephora’s mission is all about empowering customers and helping them feel beautiful and comfortable in whatever makeup interests them. So if you’re wondering which lipstick will last through the day or the best hair dryer for curly locks, they are happy to help.
  1. Utilize all the tools in their arsenal. Sephora has Color IQ, a handheld device that takes a picture of your skin and gives you your perfect match. It’s like a gift from the foundation gods. They also offer the same service for skin care to find the best cleanser for your skin type. You=1, Oily T-Zone=0
  1. FREE MAKEUP! This is not a drill people. All you have to do is sign up for the rewards program. There’s no cost involved and you even get a gift on your birthday. Plus, you can turn in the points you earn for small makeup sets or individual products. Make it to the highest rewards level and you’ll get invites to private shopping events and first dibs on new products.
  1. You can return anything. Seriously, we verified it with an expert. There is nothing more painful than surviving the craziness of Sephora just to get home and realize that the lip liner you purchased is more clown than Kylie. Just return it to the store and keep searching for the perfect shade.

These tips are all you need to have a stress-free shopping experience at your local Sephora. On your next trip, try taking deep breaths and let the staff members help you find what you need. And if the thought of entering a beauty store still terrifies you, just remember there’s a free birthday gift coming your way in the next 12 months.


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