Sponsored by the United Dairy Industry of Michigan (UDIM), on behalf of the state’s dairy farm families, Michigan residents can participate in the Milk Means More Sweepstakes for a chance to win complementary ice cream for up to one year. Chosen at random, the winner receives the grand prize of a $500 gift certificate to a Michigan grocery retailer of their choice — if ice cream is sold there.
“The Milk Means More Social Media Sweepstakes is a fun opportunity to give back to our dairy consumers,” said Sharon Toth, chief executive officer of UDIM. “Ice cream rings true as a summer treat and many people are on social media sharing their summer activities, so the timing and outlets for this event work perfectly.”
Throughout July, residents ages 18 and over are encouraged to post an original photo of an “ice cream moment” involving themselves, friends or family members. After capturing the moment — whether at a family outing, social gathering or just a quick selfie for the day — they must upload their picture to either Twitter or Instagram with the accompanying hashtag, #MilkMeansMoreContest, and tag @MilkMeansMore on the respective social media outlet.
“The creativity in the photos from our entries is great! We are excited to see people share their ‘dairy’ love with us,” said Toth.
This isn’t the first time UDIM has reached out to dairy consumers in an interesting fashion; UDIM gave a year’s supply of dairy this past month in honor of June Dairy Month. Naturally, the buzz from that sweepstakes is drawing others to take a chance in July’s challenge.